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Mask-Mandu Campaign

Project Details

  • Client: Citywide Inclusive Sanitation Technical Assistance Hub in South Asia (TA Hub)
  • Location: Kathmandu, Bhaktapur, Lalitpur
  • Year: September 2020-December 2020


Mask-Mandu Campaign was launched as a youth-led initiative by Paschim Paaila with support from CWIS-TA Hub, EcoConcern Pvt. Ltd., in response to the immediate need of raising widespread awareness to spread the core idea about hygiene behaviour and the proper use of masks to reduce the threat of SARS-CoV-2 and to aid flatten the COVID-19 pandemic curve in Nepal.

The campaign was conducted across high-risk zones identified by CCMC in Kathmandu, Bhaktapur and Lalitpur. Under this campaign, the general public was also educated about COVID-19 via personal counselling. 

EcoConcern Pvt. Ltd. was assigned the role of Technical Support for the campaign by TA Hub.


  • To encourage the proper use of masks and the practice of safe hygiene routines among the general public.
  • To inform and sensitize multiple people on proper hand-washing steps, routines, and behavior.
  • To promote continuous operation and upgrade the functionality of multiple existing hand-washing facilities.
  • To develop an array of information, education, and communication (IEC) materials and practice mass distribution and dissemination of same.

Project Accomplishments

During the campaign, 1274 people were surveyed across 18 target areas (12 areas recommended by CCMC and 6 areas PP covered voluntarily) in Kathmandu, Lalitpur and Bhaktapur. More than 50 youth were engaged in this campaign (out of which 14 of them were directly engaged) who were able to educate over 1,00,000 people about the proper use of masks, safe hygiene routines and proper handwashing steps. A total of 48 campaign activities (4 activities per location) across 12 locations was conducted. 150 service providers participated in “No Mask No Service” campaign. The campaign was successful in assessing 176 handwashing stations out of which 3 of them were even upgraded. Additionally, two youth inspiration session was conducted to motivate and inspire youth to contribute in and through the campaign. Social media platform was also utilized to disseminate the message via video graphs, info graphs, social media posts reaching more than 60,000 audiences.

Photograph: One-to-one counselling and distribution of masks by youth volunteer




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